Spanish Virtual Reality company Virtualware (MLVIR.PA) has appointed Albert C. Maasland, former CEO of Crown Agents Bank and Saxo Bank UK, to its International Advisory Board, enhancing the company’s leadership in immersive technologies.

With a distinguished career in global banking, Maasland’s experience includes roles as Global Head of Business Development at HSBC Markets, Global Head of Business Development (E-commerce) at Standard Chartered Bank, and Managing Director at Chase Manhattan Bank. He played a pivotal role in launching the world’s first cross-border electronic transaction banking services, highlighting his proficiency in driving tech industry success.

Albert Maasland’s appointment aligns with Virtualware’s plans for international expansion, new market exploration, and global market collaborations. The company, headquartered in Bilbao, Spain, is renowned for developing virtual reality solutions for major industrial, educational, and healthcare entities.

Virtualware’s flagship product, VIROO, democratizes Virtual Reality through its VR as a Service (VRaaS) platform, making VR accessible to various sectors worldwide. With a client roster including GE Hitachi Nuclear Energy, Petronas, Johnson & Johnson, and more, Virtualware is well-poised for continued global growth.

Having recently gone public on Euronext Access Paris, where its stock trades at 8.50 euros a share with a valuation close to 38.60 million euros, Virtualware’s collaboration with Albert Maasland signals its intent to solidify its international presence and reinforce its position as a pioneering VR industry leader.

The company’s CEO, Unai Extremo, stated that Maasland’s deep knowledge, tech passion, and growth expertise will be invaluable to its VRaaS model and broader expansion efforts. Maasland himself expressed enthusiasm for supporting Virtualware’s growth as a publicly listed company, affirming its status as a high-growth industry pioneer.

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